A report from The New York Times notes that a number of large corporations, including Coca-Cola, FedEx, Unilever, Toyota, Capital One, Oracle, and GM have already bought up advertising from the likes of Newsweek, Reuters, Time, Wall Street Journal, and NYT itself. In fact, Chase has bought out all of the NYT advertising units for two full months following the iPad’s introduction to advertise its high-end Chase Sapphire credit card.
“There is an appetite to be associated with the inevitable buzz—the buzz around the iPad has been so long-lived,“Alisa Bowen, senior vice president and head of consumer publishing at Thomson Reuters, told NYT.
The deals will bring in plenty of money for those publishers, at least in the short term. Ads are running anywhere from $75,000 to $300,000, with higher prices buying exclusivity. FedEx, for instance, has three-month deals to be the exclusive advertiser for Reuters’ and Newsweek’s iPad apps. Time is charging $200,000 for a single spot in its first eight issues designed for the iPad. And WSJ has four-month deals with several companies that cost $400,000.